Text Giving Donor Survey Reports
mGive is proud to make available the following studies covering mobile donations
and how non-profits can take advantage of this exciting channel!
Key Findings of the $25 Price Point Study:
- The interest in a $25 price point is high, with 89% of mGive’s nonprofit partners
and 48% of mobile donors indicating they would like a $25 option.
- $46,900 was raised for the two participant organizations from 1,845 donors.
- A significant amount of supporters (16%) chose to receive continued messages from
the participating nonprofits, more than double the number of donors that normally
opt-in after pledging money via text.
- Donors are more willing to complete their donation (76%) after texting the initial
keyword and short code, an increase of 9% from the average conversion rate.
- Most donors were pervious supporters via mobile.
- The U.S. Wireless Carriers reported no refunds in relation to the $25 amount.
This groundbreaking study sought to answer common questions about the mobile donation
channel. The study covers:
- Demographic data for mobile donors.
- Impact of micro-donations on larger gifts.
- How mobile campaigns can attract unique donors.
- Desired frequency of advocacy messaging via text.
- Reasons donors are attracted to mobile campaigns.