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The Mobile Donor's Journey: How to Turn Clicks into Constituents

What does it take to turn an anonymous website visitor into a mobile donor and an advocate for your organization? Whether you know it or not, there are basic patterns found in the way that donors build lasting relations with your organization. Join us as we discuss strategies to convert online prospects and extend the donor lifecycle with mobile.

You will learn:

  • How to map the donor's journey to provide contextual intelligence into your communication strategy.
  • Strategies to acquire donors across online and mobile platforms.
  • Ways to use technologies to build long-term relationships with your supporters.

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What's Missing from Your Special Event? Proven Strategies to Acquire, Engage, and Retain Mobile Donors

Special events can be a powerful way for your nonprofit to build key relationships with supporters, donors, and sponsors. However, events can arguably be one of the most time-consuming and resource-intensive campaigns of the year. Fundraisers only looking to collect text donations at their special events are missing major retention and data collection opportunities.

You will learn:

  • Ways you can integrate mobile into your events
  • Real-life examples of client success stories
  • Strategies and tactics to integrate mobile before, during, and after the event

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5 Steps to Successfully Launch Your Mobile Initiative

Mobile is 345 million subscribers strong in the U.S., but many nonprofits have yet to tap into the power of this communication channel. Others have a very narrow focus on the one-time text donations. If used properly the mobile channel can be the most effective way to attract and retain long-time donors. As you plan for 2014, don't miss the opportunity to successfully launch your mobile initiative.

You will learn:

  • How to develop a mobile strategy
  • What it takes to maximize results from the mobile channel
  • The most common reasons why mobile initiatives fail
  • Practical action items that you can apply in your organization

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How to Boost Your Nonprofit on #GivingTuesday

Make mobile a part of your #GivingTuesday plans. In this webinar recording, Jen Snyder, Executive Director at The mGive Foundation and Angela Whaley, Client Experience Director at mGive will discuss how mobile can help you boost your Nonprofit on #GivingTuesday.

You will learn:

  • How to drive awareness
  • Ways to increase social media involvement
  • How mobile can assist in donor outreach and donor acquisition
  • Use of mobile as an additional source for donations

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