2014-text-donation-study

2014 mGive Text Donation Study

The latest version of the mGive Text Donation Study provides insight into who today's donors are. Some of the key findings include:

  • 98% of mobile donors rated their experience with text donations as good or excellent
  • 74% of respondents like to watch videos on their mobile phone
  • 35% of donors heard about text donation campaigns through social media

 You will gain access to survey responses to help you adopt a donor-centric approach to fundraising.

 

Get the 2014 mGive Text Donation Study

2013-mgive-text-donation-study

2013 mGive Text Donation Study

The 2013 edition of the groundbreaking mGive Text Donation Study provides analysis of survey data from over 20,000 mobile donors:

  • See how mobile donors rated their experience with text giving
  • Learn the average lifespan of mobile numbers
  • See the top three preferred methods of charitable giving
  • Find out how text giving impacts donations through other channels

Apply the insights of the study to revamp your mobile fundraising strategy! 

2013 Text Donation Study Download it Today!

mgive-mobile-donations-2012

2012 mGive Text Giving Study

The 2012 mGive Text Giving Study answers common questions about the mobile donation channel, such as:

  • Demographics of mobile donors
  • Whether text donations impact alternative forms of giving
  • Mobile donor retention rates and donor experience in text giving
  • How mobile donations stack up against other donation channels
  • What motivates mobile donors to give and their experience in doing so

This study includes mGive metrics and benchmarks—a must read for all nonprofits! 

 Download the 2012 Text Giving Study

2011_Text_Giving_Donor_Survey_Report

2011 Text Giving Donor Survey Report

The inaugural study sought to answer common questions about the mobile donation channel. The study covers:

  • The impact of micro-donations on larger gifts
  • How mobile campaigns can attract unique donors
  • Desired frequency of advocacy messaging via text
  • Reasons donors are attracted to mobile campaigns

Learn how demographics and perceptions have changed with this groundbreaking report.

Download the 2011 Text Giving Donor Survey Report